ABOUT US

Aurora is a Brazilian family owned company that stands out for its history of more than 75 years.

A Aurora apresenta o seu portifólio em quatro divisões comerciais: Destilados & Licores, Vinhos (Inovini), Confectionery e Alimentos Finos, que compartilham de forma produtiva e eficiente as áreas de Vendas, Logística, Importação, Finanças, Administração, TI e Recursos Human Resoucers areas.

The Spirits & Liqueurs and Wines divisions enjoy a marketing team and an on premise staff focused on the main on-trade accounts in São Paulo (metropolitan area and countryside), Rio de Janeiro, Belo Horizonte, Salvador, Brasilia, Recife, Curitiba and Fortaleza.

Both the Confectionery and the Fine Foods divisions, in which Aurora enjoys a leading position in Brazil, benefit from a specialized marketing team and a dedicated team to food-service; restaurants and hotels.

The planning and execution of each brand’s distribution strategy is the result of the joint effort of the marketing areas and the brand owners.

Aurora has its own sales force, covering the Brazilian market, through wholesalers, sub-distributors, Key Accounts and sales to retailers in general. The exclusive merchandising team reaches Brazil’s major cities, actively promoting Aurora’s brands and products in medium and major supermarket chains and delicatessen stores.

Aurora totals a number of 165 employees allocated between its main office in São Paulo and its distribution center located at the Anhanguera Highway. This DC features a storage area of over 9,000m2 and cool chambers to keep all products in their appropriate temperatures. In 2015, in order to improve service to the midwest, north and northeastern regions a branch office was opened in Espirito Santo State.

Aurora’s commitment to an efficient customer service, professional ethics, social responsibility and consistency over time is part of its core values.

MISSION, VISION AND VALUES

AURORA’S MISSON:

To distribute and build premium international brands of drinks, wines and specialty foods in the Brazilian market, valuing our employees, committing to our suppliers and generating value for our clients and shareholders.

AURORA'S VISION:

To be perceived as one of the best Brazilian distributors of premium international brands of drinks, wines and specialty foods, and to be considered a dynamic, determined, efficient, consistent and ethical company by our consumers, customers, employees, suppliers, and surrounding community.

AURORA'S VALUES:

Ethics, trust and integrity;

Quality and responsibility;

Excellence in customer service;

Teamwork with enthusiasm;

Competitiveness, agility and efficiency;

Growth with consistency and determination;

Commitment and discipline;

Innovation and continuous learning;

Respect and appreciation;

Social responsibility and sustainability

The CEISA members offer a complete import, marketing, distribution and merchandising support to their supplier partners, aligning their interests in the short and long term.

CEISA (Circle of Specialty Food Importers) is a group of independent companies from several parts of the world that import, distribute and promote in their markets the most renowned and exclusive fine food and beverage brands of the world.

Presently, CEISA has 18 members, and only one distributor per country is accepted. Each member has a portfolio of premium branded high quality products, which are exclusively distributed in their markets.

In close collaboration, the Presidents of these companies discuss trends, innovations, new brands and best practices.

The CEISA members count on a consistent market and product knowledge to introduce and develop strong brands in their home markets.

Each brand is developed aligning the brand owners strategies with the local markets needs and characteristics.